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LinkedIn is now full of AI advice. Every day there is another post telling us how to use ChatGPT, how to build agents, how to automate our business, how to replace consultants, how to write better prompts, how to “10x” productivity, or how to transform an organisation in a weekend. Some of it is useful. Much of it is not. The problem is not enthusiasm. The problem is that a lot of the advice is presented as if AI adoption is simply a matter of finding the right tool, writing